Editorial Guidelines
At Double Glazing Waikato, we care about more than just great window work—we also want to share helpful, honest, and clear information. These editorial guidelines explain how we write and share content that helps people in Waikato and nearby towns make good choices for their homes.
Everything we write—from tips about window care to updates on home upgrades—follows our values of honesty, care, and respect for our readers’ time.
1. Accuracy and Trustworthiness
At Double Glazing Waikato, we want our readers to trust what they read. We make sure every article or blog is clear, correct, and written by people who know what they’re talking about.
- Thorough Research: We check facts, use trusted sources, and speak from real experience.
- Transparent Sources: If we use facts from other places, we tell you where they came from.
- Disclosure: We clearly label any special content, such as product mentions or sponsored information.
2. Tone and Accessibility
Our content is written in a friendly and easy way so everyone can understand.
- Professional and Friendly: We sound like a kind expert who wants to help you.
- Plain Language: We don’t use fancy words unless needed, and we always explain them.
- Action-Oriented: We give advice that’s simple to follow and useful in real life.
3. Structure and SEO
We write in a way that’s easy to read and easy to find online.
- Logical Layout: We use titles, short sections, and bullet points so content is clear.
- SEO Best Practices: We include keywords like editorial guidelines, clear links, and helpful titles.
- Mobile-Friendly: Everything we write looks good on phones, tablets, and computers.
4. Originality and Ethics
All content made by Double Glazing Waikato is original and made just for our readers.
- Unique Value: We write fresh, new content for every post and never copy others.
- Ethical Attribution: If we use someone else’s words or ideas, we always give credit.
- Zero Tolerance for Plagiarism: We do not accept copied or unoriginal content.
5. Visual Standards
Photos, diagrams, and videos we use must be high-quality and helpful.
- Purposeful Visuals: Every picture must match what we’re talking about.
- Proper Licensing: We use only our own photos or ones we are allowed to use.
- Optimization: Images are small in size for quick loading and work well on mobile screens.
6. Editorial Guidelines Topics
At Double Glazing Waikato, we write about many helpful things for our community:
- How-To Guides: Easy steps for window care or choosing replacements.
- Home Tips: Smart ideas for making homes better and more comfortable.
- Upgrade Trends: Info about new window designs or useful tools.
- Project Highlights: Real jobs we’ve done and stories from local customers.
- Product Reviews: Honest thoughts about tools, glass, and accessories.
7. Editorial Process
Every blog, article, or guide goes through a simple but careful check before it goes live.
- Submission and Review: We look over each draft to check for truth and clarity.
- Editing: We fix spelling, grammar, and formatting to make it clean and easy to read.
- Approval and Publication: Once ready, we post it on our site and link it to other helpful pages.
8. Inclusive and Respectful Language
Double Glazing Waikato believes in treating everyone with kindness and fairness.
- No Discrimination: We never use unfair or hurtful words.
- Realistic Representation: We tell true stories without overdoing it.
- Client-Centered: We always think about what will help and support our readers.
9. Content Maintenance and Corrections
We keep our information up to date and fix mistakes quickly.
- Routine Updates: We refresh old articles when rules, tools, or tips change.
- Corrections: If something is wrong, we fix it and let readers know.
Want to Contribute?
Are you someone who knows about windows, home care, or building tips? Double Glazing Waikato welcomes writers who want to help our readers learn more. If you’d like to write a blog or article with us, visit our Contact Page or send an email to 📧 info@doubleglazingwaikato.nz.
Let’s work together to share smart, honest content that helps people across Waikato and beyond.
